About me

Alexander is founder and entrepreneur in eCommerce, mobile and retail technology since 2001.

Alexander Ringsdorff portrait 2017

Alexander became entrepreneur and founder after convincing the guardians’ court at the age of 16 in his hometown Hannover, Germany. In 2003 he built and launched a SMS payment system called CreditSMS, acquired by a t-mobile subsidiary. Specialized in Magento his 40 employee eCommerce SI Agency Visions new media became part of the SinnerSchrader / Accenture group in 2011. Following this Alexander was in charge of launching the Rakuten Checkout system. After heading digital product management and strategy at Libri, Alexander founded CouchCommerce early 2012 to guide online shops into the Post PC commerce age and to unify their commerce experience with the help of a mobile-first eCommerce platform. The company successfully raised € 1.6m in venture capital. In May 2015 CouchCommerce was acquired by Stephan Schambach. Together they co-founded NewStore Inc., where Alexander was a member of the Exec Management Team and served as VP of Corporate Development in Boston, leading strategic alliances, technology partnerships, investor relations, M&A, and go-to-market strategies. NewStore successfully raised more than $155m in venture funding.

In 2025 Alexander co-founded ShopAgentic – the Agentic Commerce System.

Get in touch: E-Mail, LinkedIn

Videos:

NewStore 5 minutes pitch at the L2 mobile event April 2016 in New York.